Dying to Win

‘One who does not understand that the whole power of the spirit is required for dying, and that the hero always dies before he dies, that man will not get so very far with his conception of life’.

Soren Kierkegaard, Fear and Trembling

The psychology of the competitive encounter is designed to overcome performance anxiety, navigate meaning in sport, and unlock the full extent of human character.

My name is James Southwood. For over 17 years I have been coaching athletes to overcome fear and discover ways of surpassing themselves. I am a six-time international medallist and 2014 World Champion in Savate, French kickboxing.